During the last few weeks, AOL CEO Tim Armstrong has unveiled a series of plans to save the long-suffering company from its lurch into irrelevance. First, massive layoffs—Armstrong plans to let go of 2,500 employees, a third of the firm's staff. The company is also getting a new "brand identity." The new AOL logo renders the company's name as if it were a pronounceable word—it is now Aol., with the period. Armstrong is apparently undaunted by the fact that this new word sounds like a-hole without the h.
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