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JOSH OF ARC

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SELDOM n. (\ˈsel-dəm\): A discouraging word.
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Member Since: 6/2006  Last Seen: 5/16/2012

Binge Drinking PSAs Make College Kids Binge Drink More

Seeded on Mon May 17, 2010 1:29 PM EDT
Read ArticleArticle Source: Advertising Age
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Seeded by Josh of Arc
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A new study throws every single PSA that relies on shame into jeopardy, because when youth see images of humiliated people covered in their own vomit, they don't see warnings. They see inspiration.

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Josh of Arc

What? If you tell a young person not to do something they might go out and do it? Nooooo!

  • 3 votes
Reply#1 - Mon May 17, 2010 1:30 PM EDT
storyartist

because attempting to shame people out of binge drinking doesn't work.

Never has ..... never will.

  • 1 vote
#1.1 - Mon May 17, 2010 1:43 PM EDT
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