Microsoft resorts to vomit to market IE 8

News Type: Event — Seeded on Wed Jul 1, 2009 12:13 PM EDT

Article Source: CNET.com

technology, microsoft, advertising, internet-explorer, ie, ie8

I know a girl who gets somewhat uptight when she's in the passenger seat of a car going any more than 70 mph. However, put her on some insane roller coaster, and she's just fine.

The driving dangers are real, you see. Whereas the roller-coaster ride just feels wonderfully stomach-turning.

And so it is with this charming new online ad for Internet Explorer 8 from Microsoft. In most of its advertising, Microsoft has rarely reached 70 mph. But someone, somewhere deep within Microsoft, finally had the craving for the roller coaster.

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1.5

0.5

{"commentId":7965960,"authorDomain":"josh-of-arc"}

Josh of Arc

This reminds me of the old adage that "If IBM owned Kentucky Fried Chicken, they would market it as hot dead flesh."

Really... watch the video...

{"commentId":7965960,"threadId":"616916","contentId":"2987521","authorDomain":"josh-of-arc"}

1 vote

#1 - Wed Jul 1, 2009 12:14 PM EDT

{"commentId":7968825,"authorDomain":"mightyblogger"}

Pacific Northwest Blogger

Can anyone explain why a browser, which is free, is so important to Microsoft?

{"commentId":7968825,"threadId":"616916","contentId":"2987521","authorDomain":"mightyblogger"}

1 vote

#2 - Wed Jul 1, 2009 2:14 PM EDT

{"commentId":7970743,"authorDomain":"divbyzero"}

Division by Zero

I can only guess that to them the browser war is still important. Being able to brag that their browser is used by probably 70% of those browsing the internet worldwide makes them happy. As for me, I only use IE when a website just will not behave in Firefox.

{"commentId":7970743,"threadId":"616916","contentId":"2987521","authorDomain":"divbyzero"}

#2.1 - Wed Jul 1, 2009 3:30 PM EDT

{"commentId":7969868,"authorDomain":"pennid"}

PenniD

Bottom of the barrel or toilet, as the case may be. Personally, I flush IE and use FF.

{"commentId":7969868,"threadId":"616916","contentId":"2987521","authorDomain":"pennid"}

#3 - Wed Jul 1, 2009 2:57 PM EDT

{"commentId":7971622,"authorDomain":"CarlZup"}

CarlZup

Thanks, my subconscious link between IE8 and vomit has only been strengthened with that visual.

I really mean it, Thank you!

{"commentId":7971622,"threadId":"616916","contentId":"2987521","authorDomain":"CarlZup"}

1 vote

#4 - Wed Jul 1, 2009 4:03 PM EDT

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JOSH OF ARC

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Microsoft resorts to vomit to market IE 8

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