Marketers spend billions to attract search traffic from Google, but late last year Facebook started becoming a bigger source of traffic for some large websites, according to analytics firm Hitwise.
It seems inevitable that, given Facebook's sheer scale (180 million registered users and counting), it would at some point start referring a lot of users to some sites, but the development is surprising. Web users go to Google to figure out where to go next; they go to Facebook to, well, hang out.
Seeded on Tue Mar 10, 2009 12:55 PM EDT
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